Case Study: Juspy - OmniMedia

The Challenge: "A Hidden Gem"

Juspy had an incredible product—a unique collagen & protein blend. The brand is well known in Ireland, but online they can sell their product anywhere in the world.

Zero Organic Presence

The website had practically 0 organic traffic from outside of Ireland. Great design, but no entry points for new customers via Google.

Organic US Growth

The goal was organic growth, and since our strategy is based on evergreen content and useful articles, the website was able to rank globally.

The OmniMedia Strategy

A holistic approach combining technical fixes, content, and paid data.

Link Reclamation

We hunted down broken links from past PR mentions and reclaimed them, instantly boosting domain authority.

Ads & SEO Synergy

We used Google Ads data to find high-converting keywords, then built our organic strategy around those winners.

Content Engine

Consistent publication of educational articles to capture top-of-funnel traffic seeking health advice.

Shopify Optimization

Restructured product pages to target commercial intent keywords like "Collagen Protein Blend".

Deep Dive: Winning the "Information War"

We knew that to sell a premium superfood, we first had to educate the customer. We didn't just optimize for "buy collagen"; we built a library of content to capture users at the very beginning of their journey.

The "Collagen 101" Hub

We created comprehensive guides covering benefits, types of collagen, and science. These pages rank #1 for high-volume informational queries.

Recipe Content

By targeting keywords like "cacao protein smoothie recipes," we attracted users looking for usage ideas, significantly increasing time-on-site.

Google AI Overviews (SGE)

Future-Proofing with AI

Because our content was structured logically and answered user questions directly, Juspy's articles began appearing in Google's AI Overviews.

Featured in SGE

International Expansion

Cracking the US Market

The most significant win was the growth in the United States. Without a physical presence, we signaled relevance to US search engines through content and technical signals.

Start 4.5K

6 Months Later 27.5K

+510%